How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 03:45

How can a small local business with no marketing budget use social media to attract more customers?

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Good marketing is doing this well.

Price

When a dog smells another dog’s poo or wee, do they then remember that scent for when they smell it again, or even further know which dog they are smelling if they know the dog?

Place

Perception

Product

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Processes

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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